U.S. Lawn & Garden Watering Market - Focused Insights 2023-2028

U.S. LAWN AND GARDEN WATERING MARKET SIZE & SHARE

The U.S. lawn and garden watering market is witnessing robust growth, having been valued at USD 1,307.93 million in 2022 and projected to escalate to USD 1,561.18 million by 2028, with a steady CAGR of 2.99% during the forecast period. The demand for lawn & garden watering products is growing due to rising home sales and new housing construction, household formations, increase in consumer spending levels, and exchange rates and price levels.

The lawn & garden watering products are purchased based on their function and price. In addition, durability and ease of use are other significant factors when buying watering solutions. For instance, several users are unsatisfied with expandable hoses that burst, conventional hoses that kink and tear, hose reels that leak and break, and other functional breakdowns. These product challenges and consumer preferences continue to influence trends in the US lawn and garden products market, pushing manufacturers to develop more reliable and user-friendly solutions. As demand for high-performance equipment grows, innovation remains a key driver in the US lawn and garden products market.

Gardening, the most popular hobby in the US, sees American adults spending roughly $48 billion annually on lawn & garden equipment. The increase in the hobbyist gardener population has bolstered the demand for easy-to-use and maintained watering products, such as automatic watering systems, self-watering planters, and mobile app-controlled irrigation controllers. This growing preference for convenient and tech-enabled solutions is significantly contributing to the growth of the United States smart irrigation market, as consumers seek smarter ways to manage their gardening needs. Moreover, innovations in connected devices and sustainable water management practices are further fueling the United States smart irrigation market.

U.S. LAWN AND GARDEN WATERING MARKET NEWS

• In 2022, Rain Bird, a major market player, launched its series of landscape irrigation products. It includes the 3/4 Square Pattern SQ Series Nozzle, XFS-CV 0.4 Dripline, XFDe Dripline, 1802PRS and 1803PRS Spray Bodies, RC2 Controller, ESP-LXME2 & ESP-LXME2 PRO Modular Controllers, LNK2 Enhanced Control, TBOS-BT-LT Controller, Ultrasonic Flow Sensor, and 3” PE Series Valve with Scrubber Technology.
• In 2022, Teknor Apex launched the TPE series with up to 35% PCR. It is a line of thermoplastic elastomers comprising 25 to 35% recycled content to help brands achieve their sustainability. The Monprene RX CP-15100 series, formulated with post-consumer recycled (PCR) content, is manufactured across the world using locally sourced raw materials that are procured to precise specifications. This process effectively transforms local waste into a resource.

U.S. LAWN AND GARDEN WATERING MARKET TRENDS & DRIVERS

Technological Development

Smart technology is becoming more predominant in the lawn & garden watering market, with products such as Wi-Fi-connected controllers and mobile app-controlled watering systems gaining popularity. These products allow users to remotely control their watering schedules and monitor water usage, making it easier to conserve water and maintain healthy plants. For instance, smart irrigation controllers could adjust watering schedules based on weather data, soil moisture sensors, and other factors. Furthermore, mobile apps allow users to control their watering systems from anywhere, making it easier to conserve water and maintain healthy plants.

Rising Urban Gardening

There is a growing trend toward urban gardening due to the surge of people living in urban areas. Space is often limited in urban gardens, so effective watering solutions in small spaces are becoming more popular. Therefore, there is an increasing demand for small-scale and effective watering solutions, such as micro-sprinklers and self-watering planters. Micro-sprinklers deliver water in a more targeted and efficient manner than traditional sprinklers. In addition, they are great for watering small areas or individual plants and can reduce water waste.

Rising Water Conservation

Water scarcity and drought concerns have become more common in several parts of the US, leading to a greater need for water conservation in landscaping and gardening. Thus, this has generated the demand for more effective watering solutions, such as smart controllers and drip irrigation systems that can adjust watering schedules based on weather and soil moisture data. Therefore, several homeowners, landscapers, and farmers are shifting toward more effective watering solutions, such as drip irrigation systems, micro-sprinklers, and rainwater harvesting systems, to help conserve water and reduce water bills.

Growing Interest in Gardening

Gardening is the most popular hobby in the U.S. American adults spend around $48 billion every year on lawn & garden equipment. This is because more people are taking up gardening to grow their food, enhance their mental health, or simply enjoy the outdoors. Therefore, this has led to an amplified demand for watering products that are easy to use and maintain, such as automatic watering systems, self-watering planters, and mobile app-controlled irrigation controllers.

U.S. LAWN AND GARDEN WATERING MARKET SEGMENTATION INSIGHTS

• By Product: The sprinkler system segment holds the largest U.S. lawn and garden watering market share of over 41%. Sprinkler systems are a popular choice for lawn & garden irrigation in the U.S., as they offer convenience and are efficient ways to water larger areas. Water is distributed through a network that includes valves, pumps, pipes, and sprinklers. Such types of systems offer several advantages, such as saving time, water, and money. Furthermore, there are two major types of sprinkler systems, in-ground sprinkler systems and above-ground sprinkler systems. In-ground sprinkler systems are permanently installed underground and can be tailored to fit the specific requirements of a lawn & garden. These systems are designed to deliver water in a precise manner and reduce water bills. Above-ground sprinkler systems are portable and easy to install. These sprinklers usually consist of a hose with sprinkler heads attached, and they can move around lawns & gardens if needed.
• By Control Type: The automatic segment shows significant growth, with the fastest-growing CAGR of 3.24% during the forecast period. Automatic lawn & garden watering products refer to a range of devices and systems designed to automate and enhance the procedure of watering lawns, gardens, and other outdoor spaces. The automatic watering products include smart irrigation systems, weather sensors, wireless controllers, and other related products. Smart irrigation systems use advanced technology such as soil moisture sensors, weather data, and evapotranspiration rates to determine the optimal amount of water required for particular areas and then deliver water accordingly. Automatic lawn & garden watering products are becoming popular due to their ability to conserve water, reduce maintenance costs, and save time. In addition, they are convenient and eco-friendly solutions for homeowners and landscapers who want to save time, reduce water consumption, and maintain healthy lawns & gardens.
• By Distribution Channel: In 2022, the offline segment accounted for the largest U.S. lawn and garden watering market share. Offline channel for lawn & garden watering products consists of physical retail stores, such as garden centers, home improvement, and hardware stores. These stores generally stock a range of lawn & garden watering products, including sprinklers, watering cans, hoses, and other accessories. Offline distribution channels play a significant role in the market because several consumers prefer to witness and touch the products before making a purchase. In addition, physical stores offer the opportunity for customers to receive personalized advice and recommendations from store employees about watering solutions. Specialty distributors and wholesalers are another type of offline distribution channel. These companies usually supply products to retailers and other businesses rather than selling directly to consumers. They offer a limited selection of products, though they can provide lower pricing and bulk purchasing options for businesses.
• By End-User: The residential segment dominates and holds the largest share of the lawn and garden watering market in the U.S. The residential sector is a significant segment of the lawn & garden watering market. Residential consumers are homeowners, property managers, and renters who purchase products for their personal use or to maintain the landscape of their properties. The lawn & garden watering products are used to keep gardens, lawns, and outdoor spaces healthy and attractive. The products include hoses, watering cans, drip irrigation systems, sprinkler systems, and others. In addition, consumers purchase smart irrigation systems that use advanced technology to optimize water usage and reduce waste. The demand for lawn & garden watering products is driven by several factors, such as the desire for green and healthy lawns, the need to conserve water and reduce water bills, and the growing trend toward sustainable living.

U.S. LAWN AND GARDEN WATERING MARKET REGIONAL ANALYSIS

The Southern U.S. lawn & garden watering market accounted for the largest share of over 32% in 2022. The Southern US region is a significant market for lawn & garden watering products due to its warm and humid climate, which can result in high water usage for maintaining lawns and gardens. Summer in Texas is scorching, and the sun can be harsh. Therefore, proper watering of lawns and gardens is a significant way to keep them healthy and vibrant. One-inch-deep watering is a great technique. Also, watering the lawn heavily and less frequently instead of lightly watering it daily is another effective way to water lawns. Though the region continues to grow, meeting the water demands is anticipated to become a major issue. Several local governments have imposed voluntary or mandatory restrictions on outdoor water use to encourage water throughout the region.

U.S. LAWN AND GARDEN WATERING MARKET COMPETITIVE LANDSCAPE

The competitive scenario in the US lawn & garden watering market is currently intensifying with global and domestic players offering a diverse range of products. In terms of market share, a few major players are currently dominating the market. The companies that are currently dominating the market include Rain Bird, Husqvarna, Melnor, and Fiskars. The major players are focusing on strategic agreements, acquisitions, and collaborations with emerging players to enter the US lawn & garden watering market and gain access to commercially launched products.