Europe Lawn & Garden Watering Market - Focused Insights 2023-2028

EUROPE LAWN & GARDEN WATERING MARKET SIZE

The Europe lawn & garden watering market was valued at USD 1,367.51 million in 2022 and is projected to reach USD 1,675.99 million by 2028, growing at a CAGR of 3.45% during the forecast period. Europe has a diverse climate, which could influence the demand for different types of irrigation and watering systems. In the UK and several parts of northern Europe, the demand for irrigation systems might be less, while in drier areas such as southern Europe, there might be a greater need for more advanced watering systems. The market is a large, growing industry that incorporates a wide range of products for watering gardens, lawns, and other outdoor spaces. Also, manufacturers are focusing on developing new and innovative products during the forecast period.

EUROPE LAWN & GARDEN WATERING MARKET NEWS

• In 2022, Rain Bird, a major market player, launched its series of landscape irrigation products. For instance, 3/4 Square Pattern SQ Series Nozzle, XFS-CV 0.4 gph Dripline, XFDe Dripline, 1802PRS and 1803PRS Spray Bodies, RC2 Controller, ESP-LXME2 & ESP-LXME2 PRO Modular Controllers, LNK2 Enhanced Control, TBOS-BT-LT Controller, Ultrasonic Flow Sensor, and 3” PE Series Valve with Scrubber Technology.
• In 2022, Teknor Apex launched the TPE series with up to 35% PCR. It is a line of thermoplastic elastomers comprising 25 to 35% recycled content to help brands achieve their sustainability. The Monprene RX CP-15100 series, formulated with post-consumer recycled (PCR) content, is manufactured across the world using locally obtained raw materials that are procured to precise specifications. This process effectively transforms local waste into a resource.

EUROPE LAWN & GARDEN WATERING MARKET TRENDS & DRIVERS

Technological Development

Smart technology is becoming more predominant in the lawn & garden watering market, with products such as Wi-Fi-connected controllers and mobile app-controlled watering systems gaining popularity. These products allow users to remotely control their watering schedules and monitor water usage, making it easier to conserve water and maintain healthy plants. For instance, smart irrigation controllers could adjust watering schedules based on weather data, soil moisture sensors, and other factors. Furthermore, mobile apps allow users to control their watering systems from anywhere, making it easier to conserve water and maintain healthy plants.

Rising Urban Gardening

There is a growing trend toward urban gardening due to the surge of people living in urban areas. Space is often limited in urban gardens, so effective watering solutions in small spaces are becoming more popular. Therefore, there is an increasing demand for small-scale and effective watering solutions that can be used in small spaces, such as micro-sprinklers and self-watering planters. Micro-sprinklers deliver water in a more targeted and efficient manner than traditional sprinklers. In addition, they are great for watering small areas or individual plants and can help reduce water waste.

Rising Water Conservation

Water scarcity and drought concerns have become more common in several parts of Europe, leading to a greater need for water conservation in landscaping and gardening. Thus, this has generated the demand for more effective watering solutions, such as smart controllers and drip irrigation systems that can adjust watering schedules based on weather and soil moisture data. Therefore, several homeowners, landscapers, and farmers are shifting toward more effective watering solutions, such as drip irrigation systems, micro-sprinklers, and rainwater harvesting systems, to help conserve water and reduce water bills.

Growing Interest in Gardening

Gardening is the most popular hobby in Europe. People are taking up gardening to grow their food, enhance their mental health, or simply enjoy the outdoors. This is because outdoor space maintenance is a big part of European culture, and the young generation of consumers is beginning to take this as a hobby. Therefore, this has led to amplified demand for watering products that are easy to use and maintain, such as automatic watering systems, self-watering planters, and mobile app-controlled irrigation controllers.

EUROPE LAWN & GARDEN WATERING MARKET SEGMENT INSIGHTS

• By Product: The sprinkler system segment dominates and holds the largest Europe lawn & garden watering market share of over 40%. Sprinkler systems are a popular choice for lawn & garden irrigation since they offer convenience and are an efficient way to water larger areas. The water is distributed through a network that includes valves, pumps, pipes, and sprinklers.  Such types of systems offer several advantages, such as saving time, water, and money. Furthermore, there are two major types of sprinkler systems – in-ground sprinkler systems and above-ground sprinkler systems. In-ground sprinkler systems are permanently installed underground and can be custom-made to fit the specific requirements of a lawn & garden. These systems are designed to deliver water in a precise manner and reduce water bills.  Above-ground sprinkler systems are portable and easy to install, making them a popular choice for homeowners who want more flexible solutions. These sprinklers usually consist of a hose with sprinkler heads attached, and they can be moved around lawns and gardens if needed.
• By Control Type: The automatic segment shows the highest growth, with the fastest-growing CAGR of 3.71% during the forecast period. Automatic lawn & garden watering products refer to a range of devices and systems designed to automate and enhance the procedure of watering lawns, gardens, and other outdoor spaces. The automatic watering products include smart irrigation systems, weather sensors, wireless controllers, and other related products.  Smart irrigation systems employ advanced technology such as soil moisture sensors, weather data, and evapotranspiration rates to determine the optimal amount of water required for particular areas and then deliver water accordingly. Automatic lawn & garden watering products are becoming popular due to their ability to conserve water, reduce maintenance costs, and save time. In addition, they are a convenient and eco-friendly solution for homeowners and landscapers who want to save time, water consumption, and maintain healthy lawns and gardens.
• By Distribution Channel: In 2022, the offline segment accounted for the largest share of the Europe lawn & garden watering market. Offline channels for lawn & garden watering products consist of physical retail stores such as garden centers, home improvement stores, and hardware stores. These stores generally stock a range of lawn & garden watering products, including sprinklers, watering cans, hoses, and other accessories.  The offline distribution channels play a significant role in the market, as several consumers prefer to see and touch the products before making a purchase. In addition, physical stores offer the opportunity for customers to receive personalized advice and recommendations from store employees for watering solutions as per specific requirements. Despite all these factors, offline retailers are also focusing on online services. With the rising popularity of online shopping, several offline retailers are starting online services to reach more customers and stay competitive in the market.
• By End-User: The residential segment dominates the Europe lawn & garden watering market and also shows the highest growth during the forecast period. The residential sector is a significant segment in the lawn & garden watering market. Residential consumers are homeowners, property managers, and renters who purchase products for their personal use or to maintain the landscape of their properties. The lawn & garden watering products are used to keep gardens, lawns, and outdoor spaces healthy and attractive. The products include hoses, watering cans, drip irrigation systems, sprinkler systems, and others. In addition, consumers purchase smart irrigation systems that use advanced technology to optimize water usage and reduce waste.  The demand for lawn & garden watering products is driven by several factors such as the desire for a green and healthy lawn, the need to conserve water and reduce water bills, and the growing trend toward sustainable living. More homeowners are becoming aware of the environmental impact of their water usage, and there is a rising demand for products and services that promote water conservation and sustainability.

EUROPE LAWN & GARDEN WATERING MARKET REGIONAL LANDSCAPE

UK LAWN & GARDEN WATERING MARKET

The U.K. region dominates and holds the largest Europe lawn & garden watering market share of over 28%. The UK generally has a rainy climate, but recently, due to hotter and drier spells have left lawns & gardens in need of more frequent watering. The UK Lawn Care Association (UKLCA) recommends watering a lawn to saturation level (approx. 25mm or 1″ of water) once a week during dry periods. In some parts of the UK, hosepipes are banned. A hosepipe ban includes non-usage of hosepipes or sprinklers to water gardens or other activities such as washing cars, boats, and patios, and filling up swimming and paddling pools.

EUROPE LAWN & GARDEN WATERING MARKET VENDOR LANDSCAPE

The competitive scenario in the Europe lawn & garden watering market is currently intensifying with global and domestic players offering a diverse range of products. In terms of market share, a few major players are currently dominating the market. Some companies that are currently dominating the market are Rain Bird, Hozelock, Husqvarna, and Claber. The major players are focusing on strategic agreements, acquisitions, and collaboration with emerging players to enter the European lawn & garden watering market to gain access to commercially launched products.