Global Yacht Market Research Report 2025-2030

YACHT MARKET SIZE & SHARE

The global yacht market was valued at USD 11.6 billion in 2024 and is expected to reach USD 17.06 billion by 2030, growing at a CAGR of 6.65% during the forecast period. Market growth is being driven by several factors, such as the adoption of smart technology and connectivity, the growing preference for custom-built yachts, the increasing focus on sustainable yachting, and the rising popularity of explorer yachts. Other key drivers include the expansion of luxury tourism, the rising interest in water sports and leisure activities, supportive government initiatives, infrastructure development, and the growing trend of floating homes.

There is a rising demand for AI-powered integrated systems in motor yachts to manage power consumption, navigation, entertainment, and lighting through simple tablet or voice commands. Explorer yachts also present strong growth opportunities, featuring durable hulls, large storage capacity, and long-range travel capabilities.

YACHT MARKET NEWS

1. In 2024, Azimut-Benetti and Rolls-Royce strengthened their collaboration in yacht propulsion systems through a four-year partnership and cooperation framework agreement.
2. In January 2025, Ferretti S.p.A. launched the first unit of its new Ferretti Yachts 940 model, which offers an ideal combination of spacious interiors and modern design.
3. In February 2025, Sunseeker, a leading luxury motor yacht brand, showcased an impressive lineup at the Miami International Boat Show 2025, featuring eight models – the Superhawk 55, Predator 55, Manhattan 55, Manhattan 68, Predator 75, 76 Yacht, Ocean 182, and 95 Yacht.

YACHT MARKET TRENDS & DRIVERS

Integration of Smart Technology and Connectivity

The integration of smart technology and connectivity is a major trend in the yacht market. This development is supported by several factors, such as AI-based navigation, intelligent operations and predictive maintenance, integrated bridge systems, centralized digital control, satellite connectivity with high-speed internet, and growing demand for smart entertainment. Smart technology in yachts involves the use of advanced sensors, communication tools, electronics, and software. It allows real-time data collection, remote monitoring and control, system integration, and automation. Real-time updates from instruments and AI-based forecasts help in planning safer routes and avoiding rough waters. Automated systems keep yachts stable, while sensors analyze data and key components to predict maintenance needs, ensuring better safety at sea.

Increasing Popularity of the Made-to-Measure Trend

The Made-to-Measure trend is a key highlight in the global yacht market. Major customization trends include personalized interiors, advanced features, wellness-focused spaces, sustainable designs, and enhanced entertainment options. This trend is fueled by factors such as rising demand for modular designs, growing interest in expedition yachts, higher expectations for personalized services, increasing focus on wellness on board, greater social and family engagement, innovative semi-custom layouts, and technological advancements. Yacht owners seek stylish designs that reflect their personality and align with their preferences. They are also using yachts for a variety of activities, including day gatherings, relaxation, and water sports.

Growing Demand for Luxury Tourism

The rising demand for luxury tourism is a major factor driving growth in the global yacht market. This demand is influenced by several factors, including a stronger focus on privacy and safety, growing interest in customized and exclusive travel experiences, higher spending on luxury lifestyles and status symbols, increasing popularity of event-based destination tourism, and the growing desire for experiential and adventure travel. The need for exclusivity, privacy, and unique experiences has encouraged many wealthy travelers to choose yacht charters and yacht-based vacations as their preferred travel option. Destinations such as the Amalfi Coast, St. Barts, the Bahamas, the French Riviera, and the Greek Isles have become key yacht tourism centers. The Monaco Yacht Show also remains a major attraction for luxury travelers who enjoy combining yachting with exclusive tourism events.

INDUSTRY RESTRAINTS

High Purchasing Costs

High cost remains a major challenge in the global yacht market. Several factors, such as economic sensitivity, high initial investment, and significant ongoing ownership expenses, can limit market growth. Yacht ownership involves multiple recurring costs, and rising operating expenses along with fluctuating fuel prices create additional challenges. The cost of maintaining and operating yachts includes port fees, taxes, repairs, and regular upkeep. Yachts require frequent maintenance and complex repair work to ensure safety and proper functioning, which can be especially expensive for older vessels.

YACHT MARKET SEGMENTATION INSIGHTS

INSIGHTS BY TYPE

his segment is supported by several factors, including the growing demand for luxury features and spacious designs, the prestige linked with ownership, increasing use for business and entertainment purposes, preference for convenience and comfort, and the adoption of smart technology. The segment’s popularity stems from its ease of use, accessibility, and ability to travel long distances in shorter times, making motorized yachts a top choice among buyers worldwide.

In the U.S., recreational boating has a long-standing tradition, which also drives enthusiasm for motorized yachts. States such as Florida, California, and regions like New England have particularly strong markets due to their extensive coastlines.

INSIGHTS BY MOTORIZED YACHT

Superyachts lead the motorized yacht segment in the global yacht market. Their growth is driven by increasing demand for experiential travel, a growing pursuit of exclusivity, and the rising interest in personalized designs.

Known for their luxury and exclusivity, superyachts cater to ultra-high-net-worth individuals seeking unmatched comfort and elegance on the water. These vessels offer lavish amenities such as multiple decks, swimming pools, helipads, and high-end interiors, making them true floating luxury homes.

The superyacht segment is seeing strong global growth, supported by rising global wealth and a growing interest in unique travel experiences. Even with economic changes, demand for larger yachts remains steady. Examples include the Ocean Alexander Explorer series, known for its long-distance travel capabilities, and the Nordhavn 96, designed for extended cruising with exceptional comfort.

INSIGHTS BY APPLICATION

Based on application, the commercial segment is expected to record the highest growth rate of 6.74% during the forecast period. This segment is driven by factors such as the rising demand for corporate hospitality and events, the need to balance high operational costs, the growing preference for access over ownership among luxury travelers, and the increasing adoption of the “try-before-you-buy” model.

Corporate events significantly contribute to this demand, as companies now see yachts as distinctive venues for conferences, seminars, team-building programs, and client meetings. In addition to corporate use, commercial yachts are increasingly chosen for weddings, anniversaries, and milestone celebrations, offering guests scenic coastal views and exclusive experiences on the water.

The market is also influenced by modern travelers’ interest in immersive and experiential travel. Commercial yachts allow guests to explore multiple destinations while enjoying the comfort and privacy of a luxury vessel. Furthermore, the ability to customize yachts for specific events has become a major growth driver, with charter providers offering personalized options that enable clients to design unique experiences suited to their needs and preferences.

INSIGHTS BY SIZE

By size, the 20 to 50 meters segment holds the largest share of the global yacht market and is also the fastest-growing category. Growth in this segment is driven by several factors, including the increasing demand for customization, the rising popularity of the “try-before-use” concept, the growing number of ultra-high-net-worth individuals (UHNWIs), the appeal of luxury tourism, and the emerging trend of floating homes. Luxury tourism, in particular, has boosted demand as travelers seeking unique and exclusive experiences increasingly choose yacht charters for luxurious cruising and exploration.

The segment is highly competitive, with new players regularly entering the market. However, established manufacturers continue to dominate, supported by strong brand reputations and loyal customer bases. Their consistent ability to deliver high-quality yachts with advanced features and superior craftsmanship reinforces their leading position.

INSIGHTS BY HULL TYPE

The monohull segment held the largest share of the global yacht market in 2024. Growth in this segment is supported by factors such as strong familiarity and tradition among yacht buyers, increasing participation in racing events and regattas, and lower costs compared to multihull yachts. Characterized by a single, central hull that extends below the waterline, monohull yachts are known for their classic design and elegant appearance, often featuring a single keel.

Monohull yachts enjoy worldwide popularity, backed by an active and diverse sailing community. Regions with rich maritime heritage, including the Mediterranean, the Caribbean, and the Pacific, serve as key markets offering ideal conditions for both recreational cruising and competitive sailing.

YACHT MARKET GEOGRAPHICAL ANALYSIS

Europe dominates the global yacht market, holding the largest share of 44%. Key contributors to the region’s revenue include Germany, the UK, France, Italy, and Spain. The market has seen strong adoption of smart technology and increasing demand for AI-based yacht connectivity, which continues to drive growth.

High disposable incomes across European nations support greater spending on luxury lifestyles and leisure, boosting yacht demand. Europe’s long-standing yachting tradition and its popularity as a major tourist destination make it a leading hub for yacht charters. Both small and large yachts remain in high demand, as travelers explore the region’s diverse coastlines, historic harbors, and scenic islands. In 2024, Barcelona attracted nearly 12 million visitors, while UK ports recorded around 1.6 million passenger embarkations, highlighting the region’s strong yacht tourism potential.

The Asia-Pacific (APAC) yacht market is expanding rapidly, driven by a growing number of high-net-worth individuals (HNWIs) and a steady rise in yacht ownership. Japan is recognized for its advanced yacht construction and focus on innovation, while Australia’s vast coastlines and clear waters create ideal conditions for both leisure sailing and adventure cruises. The region is also seeing growing demand for smaller yachts, often preferred for private recreation and exploration.

Hybrid-electric luxury catamarans are gaining popularity in APAC, creating opportunities for brands that adapt to regional preferences. Inland waterways like China’s Yangtze River and the Mekong River in Cambodia and Vietnam are becoming popular routes for cultural and scenic cruises.

Motorized yachts are also seeing strong growth in the region due to rising consumer interest in fast and convenient options for short trips, day cruises, and island-hopping. Countries such as China, Hong Kong, Singapore, and Thailand are witnessing increasing yacht sales supported by infrastructure growth, with Thailand benefiting further from favorable tax policies. Meanwhile, Australia and New Zealand maintain well-established yachting cultures comparable to Europe, reinforcing APAC’s growing importance in the global yacht market.

YACHT MARKET COMPETITIVE LANDSCAPE

The global yacht market report includes exclusive data on 45 vendors. The market is highly competitive and fragmented, featuring a mix of small, niche, and well-established global players. Larger companies are investing heavily in new product development to reach a broader customer base and maintain competitiveness. Leading brands are recognized worldwide for their superior craftsmanship and design excellence. Many companies are focusing on delivering personalized and customized yachts to enhance the customer experience.

To attract new buyers, market players are adopting competitive pricing strategies and promotional offers. Mergers and acquisitions continue to play a major role in shaping the industry’s competitive landscape and supporting overall market growth. Companies are increasingly focusing on producing greener, quieter, and more efficient yachts, leading to investments in alternative fuels, sustainable materials, and hybrid propulsion systems. Maintaining brand prestige and heritage remains a key priority, with many firms specializing their product portfolios based on vessel purpose, size, and hull type.