U.S. Outdoor Cooking Equipment Market - Focused Insights 2023-2028

U.S. OUTDOOR COOKING EQUIPMENT MARKET SIZE

The U.S. outdoor cooking equipment market was valued at USD 2.15 billion in 2022 and is expected to reach USD 3.46 billion by 2028, growing at a CAGR of 8.25% during the forecast period. The outdoor cooking craze is sweeping the region, and its flame shows no sign of waning. As more Americans embrace the joy of grilling, smoking, and roasting under the open sky, the demand for exceptional outdoor cooking equipment is reaching new heights. Moreover, it isn't just a trend; it's a cultural shift creating a lucrative market ripe for your innovation to take center stage. Further, some most popular outdoor cooking equipment in the US market include grills, smokers, ovens, fryers & boilers, etc. Rising demand for crave-able and smoky flavor-based food from restaurants, campsites, resorts, etc., drives the demand for outdoor cooking equipment in the US market during the forecast period.

Outdoor cooking is one of the best ways to cook delicious food and enjoy the outdoors. Outdoor cooking equipment refers to a wide range of cooking appliances and tools designed for grilling, baking, and cooking food in an outdoor area, such as a patio, backyard, campsite, during traveling, picnic area, poolside, in front of a commercial food outlet, etc. The equipment is designed to offer consumers a cooking experience with convenient cooking options when cooking outside. Due to the increasing disposable income among the US population, the spending on developing backyards, gardens, balconies, etc., is rising. Thus, the consumer preference for outdoor cooking equipment is rising in the U.S. market. The study considers a detailed scenario of the present U.S. outdoor cooking equipment market and its market dynamics for 2023−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent players operating in the market.

U.S. OUTDOOR COOKING EQUIPMENT MARKET TRENDS & DRIVERS

Emergence of Tailored and Sustainable Outdoor Kitchens

The trend of high-quality material-based sustainable kitchens is growing significantly in the US. Usually, an outdoor kitchen is made up of concrete, steel, brick, or timber finish. For keeping the outdoor aesthetic, people prefer oak material for outdoor kitchens. As oak provides a long-term and sustainable solution, it is the best alternative for concrete and brick. Thus, many companies are focusing on a greener future and continuous improvement in quality. As people move away from “off the shelf” outdoor kitchen layouts and prefer tailored design as per their choice. Thus, the consumer can do arrangements for many specialist outdoor kitchen equipment. This drives the demand for outdoor cooking equipment.

Growing Trend of Hosting Friends and Family at Home

The gardens of residential spaces require fully functional living spaces, as is the trend of hosting friends and family at home. It includes an area to cook, dine, entertain, and relax. Outdoor cooking equipment provides exciting cooking options. The trend of house parties is rising in the US, where there is a demand for outdoor cocktails or bars along with kitchens. This drives the demand for outdoor cooking equipment.

Increasing Interest in Outdoor Activities

After the pandemic, the demand for camping, outdoor sports activities, hiking, traveling, etc. is rising significantly in the US. The camping accounted for around 16% of all the trips in the US after the pandemic. Among the youngsters, such as millennials and Gen Z, interest in camping has increased in the US. The trend of camping with families is growing in the US. The demand for outdoor cooking equipment for the marine sector is growing significantly. With the rise in marine travel activities and the increasing number of marine sport activities in the US, there is a significant demand for portable grills, ovens, etc. As the number of sports events and attendees rise in the US, there is a significant demand for outdoor cooking equipment from contract catering companies. NFL’s total revenue in 2022 accounted for $18 billion, which increased from $12.2 billion in 2020. This drives the outdoor cooking equipment market in the US during the forecast period.

U.S. OUTDOOR COOKING EQUIPMENT MARKET SEGMENT INSIGHTS

By Product: The grill segment accounted for the largest U.S. outdoor cooking equipment market share of over 35%. Grills are grated utensils for broiling vegetables, fish, meat, etc. over a fire. It cooks small pieces of food such as chops, chicken pieces, steaks, and veg. Thus, there is significant demand for grills from households. The temperature in the grilling process reaches around 500 to 600F within a few minutes. Cooking food outside and serving it to many guests is possible with grills. Anyone can quickly grill the food and enjoy it in a shorter time. This drives the demand for outdoor cooking equipment.

By Fuel: The gas segment shows the fastest-growing CAGR of 8.53% during the forecast period. Gas grills are the most popular type of outdoor cooking equipment due to their convenience among professionals and amateur chefs. Gas-based grills are known for reaching maximum temperature in less time. In gas-based equipment, heat can be evenly distributed across the surface. Thus, it's easy to cook food properly within less time as compared to charcoal-based equipment. Thus, there is a significant demand for gas-based equipment in the market. Due to advancements in gas-based cooking equipment, creating various types of heat zones for cooking different food is now possible with the help of control knobs. As fuel tanks can easily fill in gas-based equipment, there is a significant demand for it from outdoor kitchens.

By End-User: The residential segment dominates the U.S. outdoor cooking equipment market share. In the US, the demand for outdoor cooking equipment is growing in the residential sector. Many people prefer to buy grills and ovens for experiencing outdoor cooking activities and delicious smoky and tasty food. The population of the US increased by 1.4 million in 2021. As the population of the US is continuously increasing, the number of residential buildings is growing rapidly. The house parties and gatherings are rising in residential spaces. It increases the demand for outdoor cooking equipment in the US market. US residents are looking for lightweight and portable cooking equipment for gaining cooking experience in their backyard. People are spending more on developing outdoor spaces such as backyards, gardens, balconies, etc. Thus, there is a significant demand for outdoor cooking equipment. It drives the market during the forecast period.

By Placement: In 2022, the freestanding segment held the largest share of the U.S. outdoor cooking equipment market. Freestanding outdoor cooking equipment does not need any foundation or footings. It can simply be mounted on top of any finished surface. It has a robust and sturdy design. Thus, there is significant demand for it in the US outdoor cooking equipment market. With the rising trend of hosting parties at home for friends and families in the US, there is a significant demand for outdoor cooking equipment. Freestanding equipment is suitable for balconies, terraces, backyards, etc. This drives the demand for outdoor cooking equipment.

By Distribution Channel: The online segment shows the highest growth during the forecast period. Online store offers various outdoor cooking equipment at discounted prices with free delivery options. Due to the hectic lifestyle and busy schedule of the US people, it is more convenient to buy small and medium-sized outdoor cooking equipment at online store platforms. People can see detailed product information on the company’s website and compare it with other brands. The availability of a wide range of outdoor cooking equipment, especially portable equipment such as ovens, kettles, cookers, small-size grills, etc., drives the online segment of outdoor cooking equipment.

U.S. OUTDOOR COOKING EQUIPMENT MARKET VENDOR LANDSCAPE

In the US outdoor cooking equipment market, there is huge competition among the leading international players and local vendors. Many small fabrication companies have started the production of outdoor cooking equipment in the US market and are offering products at a lower price. The leading players are working on the development of new innovative multifunctional equipment and adopting smart technology. The leading manufacturers of outdoor cooking equipment are offering a wide range of products based on major fuel sources. They are offering products in various sizes to differentiate their products and increase brand loyalty in the market.