U.S. Electric Blankets Market - Focused Insights 2024-2029

MARKET INSIGHTS

In 2023, the U.S. electric blankets market was valued at USD 290.71 million and is projected to reach USD 382.65 million by 2029, growing at a CAGR of 4.69% during the forecast period. The market is witnessing significant growth due to advances in technology, rising consumer preference for portable electric blankets, and the increasing popularity of microfiber fleece-based electric blankets. In addition, factors such as the growing demand for electric throws, heightened focus on energy efficiency and comfort, increasing usage among the elderly population, rising demand from the hospitality industry driven by tourism, and expanded adoption in hospitals are contributing to market growth.

MARKET TRENDS & DRIVERS

Advances in Technology

Technological advancements play a crucial role in shaping the U.S. electric blankets market, driven by smart features, energy efficiency, safety enhancements, material innovations, and an expanding range of options. The growing prevalence of smart homes is boosting the adoption of electric blankets, influencing consumer choices. Companies are focusing on introducing electric blankets with features such as automatic shut-off, timer settings, and multiple heat levels. In addition, blankets made with hypoallergenic materials, moisture-wicking fabrics, and temperature-regulating technology are experiencing increased demand.

Growing Demand for Energy-Efficient and Comfortable Solutions

Energy efficiency and comfort are key factors driving the U.S. electric blankets market. Compared to heating an entire room, electric blankets consume significantly less energy, making them more cost-effective than space heaters. Many U.S. consumers are actively seeking ways to reduce energy bills, making electric blankets an attractive option for cost-conscious buyers. These blankets provide targeted warmth, ensuring a comfortable sleeping environment while maintaining a stable and controllable heat source, especially during colder seasons.

INDUSTRY RESTRAINTS

Safety Concerns as a Key Challenge

Safety concerns remain a significant challenge for the U.S. electric blankets market due to risks related to overheating, fire hazards, and electrical shocks. Since electric blankets rely on electrical components to generate heat, improper use or malfunctions can result in excessive temperatures, leading to burns, discomfort, or skin irritation. Faulty insulation or wiring can heighten the risk of electric shocks, while damaged wiring within blankets may pose a fire hazard.

U.S. ELECTRIC BLANKETS MARKET INSIGHTS

• Insights By Product: The U.S. electric blankets market is segmented into over-blankets, under-blankets, and throws. Among these, the over-blankets segment held the largest market share in 2023. Over-blankets resemble traditional blankets but incorporate an electrical heating element within the fabric, allowing them to be placed directly over the body. Their versatility enables use on beds, sofas, and carpets, contributing to their widespread adoption. The rising awareness of targeted heat therapy and the increasing demand for energy-efficient heating solutions further drive the growth of this segment.
• Insights By Material: The U.S. electric blankets market is categorized into synthetic and non-synthetic materials. The non-synthetic segment is expected to exhibit the fastest CAGR during the forecast period. This category includes natural fiber materials such as wool and cotton, which are preferred for their comfort and breathability. Consumers seeking eco-friendly alternatives are increasingly drawn to these materials. In addition, stringent government regulations on synthetic materials are prompting manufacturers to develop innovative wool- and cotton-based products to cater to environmentally conscious buyers.
• Insights By End-User: The U.S. electric blankets market is segmented by end-user into residential and commercial categories. The residential segment is expected to dominate and grow at the fastest rate. Households are increasingly adopting electric blankets for their energy efficiency, cost-effectiveness in heating, and enhanced personal comfort. These blankets provide personalized warmth, making them appeal to individuals seeking a cozy environment in cooler weather. The increasing integration of smart home technology is also fueling demand, with consumers opting for Wi-Fi-enabled and voice-controlled electric blankets. In addition, some consumers are turning to electric blankets for therapeutic benefits, such as improving sleep quality and alleviating muscle pain. The residential market exhibits strong seasonal trends, with growing interest in sustainable and energy-efficient heating solutions further driving demand.
• Insights By Distribution Channel: The U.S. electric blankets market is categorized into offline and online distribution channels. The online segment is expected to experience the fastest growth. Consumers prefer online shopping due to the ability to compare prices across various platforms, take advantage of promotions and discounts, and access a broader range of brands. As e-commerce continues to expand in the US, shoppers are increasingly relying on customer reviews and ratings before making purchasing decisions, contributing to the rapid growth of the online segment.

COMPETITIVE LANDSCAPE

The U.S. electric blankets market report includes exclusive data on 27 vendors, featuring a mix of established brands and new entrants. The competitive landscape is characterized by companies striving to capture market share by introducing technologically advanced and energy-efficient heating solutions. Businesses are engaging in targeted marketing campaigns and offering features that address specific consumer needs. In addition, they are leveraging multiple sales channels, including retail stores, online marketplaces, specialty shops, and department stores, to expand their reach. Leading players in the market include A Bear Down Brands, LLC, Bedsurehome, Beurer GmbH, Biddeford, Homlyns, Newell Brands, Serta Simmons Bedding LLC, Shavel Home Products, Tempur Sealy International, Inc., and Westinghouse Electric Corporation.