U.S. EdTech Market - Focused Insights 2023-2028

Published Date :  DEC 2023



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About The Report


This report offers an in-depth analysis of the evolving US EdTech market, particularly focusing on successfully adopting the free trial and subscription-based model. This approach has shown remarkable effectiveness in attracting individual learners and educational institutions alike. EdTech companies are leveraging limited-time free trials to showcase their premium offerings, giving users a taste of the comprehensive features before they commit to a subscription.

The US Edtech market, currently valued at $36.66 billion in 2022, is on a trajectory to reach $73.22 billion by 2028, growing at a CAGR of 12.22%. This growth is fueled by several factors, including the increasing adoption of digital technology in education, the proliferation of internet connectivity and mobile devices, and the rising acceptance of online education. The COVID-19 pandemic has further accelerated the shift towards remote and hybrid learning models.

Edtech companies in the US are catering to a diverse range of learners, offering platforms such as Massive Open Online Courses (MOOCs), virtual classrooms, Learning Management Systems (LMS), and Interactive E-Learning Modules. These platforms facilitate learning at an individual pace, with access to various resources and interactive activities.

A key trend in the US Edtech market is the focus on personalized learning experiences, utilizing artificial intelligence and data analytics to analyze students’ learning patterns and preferences, thereby tailoring content and assessments.

US governments have recognized the importance of digital education, initiating policies to integrate technology into classrooms, including investments in infrastructure and teacher training. These initiatives are crucial in driving the widespread adoption of EdTech solutions within educational institutions.

However, challenges such as disparities in internet access remain, but the sector is actively working to ensure equitable access through user-friendly and low-bandwidth solutions. Mobile learning is gaining momentum, facilitated by widespread smartphone usage. Edtech companies focus on creating mobile-friendly platforms, integrating AI-powered language translation features, overcoming language barriers, and expanding their reach.

Private equity and venture capital investments play a significant role in infusing capital into the Edtech sector, driving innovation and expansion. These firms often provide mentorship alongside financial support to foster a conducive environment for the growth of Edtech startups.

The freemium model, offering trial periods and exclusive content, is prevalent in the market, aiming to convert free users into paying subscribers. Tiered subscription plans cater to a diverse audience, and business collaborations help create courses and training programs that directly address industry-specific requirements.

In the hardware segment, interactive learning tools such as whiteboards, projectors, and touchscreen devices enhance the learning experience. The K-12 sector is introducing digital curriculum solutions, while the individual learners segment caters to students, professionals, and lifelong learners with various courses and resources.

The competitive landscape of the US Edtech Market is intensifying, with major players like McGraw Hill, Pearson, Chegg, and Coursera focusing on strategic agreements and collaborations to expand their market presence. This competitive environment is expected to foster further innovation and growth in the US Edtech market.

The US Edtech market was valued at $36.66 billion in 2022. The US Edtech market has been experiencing robust growth due to various factors. The increasing adoption of digital technology in education and the proliferation of internet connectivity and mobile devices have paved the way for innovative learning solutions. The market has also benefited from the rising acceptance of online education, with the outbreak of the COVID-19 pandemic that accelerated the shift towards remote and hybrid learning models. Edtech companies in the US offer diverse digital learning platforms that cater to learners of all ages and educational levels. One of the key trends in the US Edtech market is the focus on personalized learning experiences. Artificial intelligence and data analytics are used to analyze students’ learning patterns, preferences, and performance.


  • The US EdTech sector has experienced substantial investment from various sources, including venture capital firms, private equity, and traditional educational institutions. Investors have recognized the transformative potential of innovative educational technologies. This surge in funding has empowered EdTech startups to develop and scale their platforms, create engaging educational content, and expand their user bases.
  • EdTech platforms in the US are increasingly prioritizing personalized and adaptive learning experiences. These platforms use data analytics and artificial intelligence to assess individual student performance, preferences, and learning styles. This data-driven approach enables tailored content recommendations, adaptive assessments, and real-time progress tracking, ultimately enhancing the efficacy of the learning process.
  • Many US governments have acknowledged the significance of digital education and initiated policies to integrate technology into classrooms. These initiatives involve investments in essential infrastructure, teacher training programs, and the developing of digital learning resources. Government support is pivotal in driving the widespread adoption of EdTech solutions within educational institutions. Collaborations between EdTech providers and government entities foster innovation and accessibility
  • Despite its growth, accessibility remains a challenge in the US EdTech market. Disparities in internet access can hinder widespread adoption, but the sector has proactively addressed this issue. Nonprofits and developers are working diligently to ensure equitable access through user-friendly interfaces and low-bandwidth solutions. The commitment to inclusivity is evident as the EdTech sector collaborates with communities, provides devices, and improves internet access to ensure that learning opportunities reach all segments of society.
  • March 2023, Duolingo, one of the key vendors, launched a new subscription tier with access to an AI tutor powered by GPT-4, unlocking two new AI-powered features called “Roleplay” and “Explain My Answer.” The Roleplay feature allowed users to practice real-world conversation skills with responsive and interactive AI chatbots. The Explain My Answer feature allowed users to learn more about their responses in lessons, whether their answers were correct or incorrect. This introduction set a precedent for integrating advanced AI into language learning, potentially motivating other Edtech players to adopt similar AI-driven enhancements.


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  • Business Models (Revenue)
  • Freemium Business Model
  • Ad-based Revenue Model
  • Free Trial & Subscription-Based Model
  • Marketplace Model
  • Institutional Sales Model
  • Recruiting Model
  • Type (Revenue)
  • Hardware
  • Software
  • Technology-Enabled Services
  • Sector (Revenue)
  • K-12
  • Higher Education
  • Competitive Exams
  • Certifications               
  • End-users (Revenue)
  • Individual Learners
  • Institutes
  • Enterprises
  • Market Dynamics
  • Competitive Landscape of the US Edtech Market
  • Key Vendors
  • Other Prominent Vendors
  • Research Methodology
  • Abbreviations
  • About Arizton

Key Vendors

• McGraw Hill 

• Pearson

• Chegg

• Bright Horizons

• Skillsoft  

Other Prominent Vendors

• Coursera

• Duolingo

• Boxlight

• 2U

• Udemy

• Kahoot! 

• Blackboard

• ApplyBoard

• VIPKid

• Brainly

• Preply

• Labster

• Great Minds  

• Guild Education  

• Everspring

• DreamBox

• Newsela

• Multiverse

• Elevate

• Course Hero  

• GoGuardian

• Quizlet

• Outschool

• Udacity

• GoStudent

Report Preview

U.S. EdTech Market Focused InsightsDOWNLOAD SAMPLE

Please Note : Arizton critically analyzes the industry and market sectors to provide reliable and valuable market intelligence. The research-based knowledge empowers clients to formulate intelligent strategies, resulting in creative, cost-effective, and efficient execution.

Table Of Contents

  • Executive Summary
  • Introduction
  • Key Findings

  • US: Projected Revenue of Edtech Market (2023-2028; $Billions)

  • US: Projected Revenue by Type (2023-2028); (Revenue $BN)
  • Type Snapshot
  • Hardware
  • Software
  • Technology-Enabled Services
  • US: Projected Revenue by Sector (2023-2028); (Revenue $BN)
  • Sector Snapshot
  • K-12
  • Higher Education
  • Competitive Exams
  • Certifications
  • US: Projected Revenue by End-users (2023-2028); (Revenue $BN)
  • End-users Snapshot
  • Individual Learners
  • Institutes
  • Enterprises

  • US Edtech Market Trends
  • US Edtech Market Drivers
  • US Edtech Market Constraints

  • US Edtech Market - Competitive Landscape
  • US Edtech Market - Key Players
  • US Edtech Market – Other Prominent Vendors

  • Research Methodology
  • Abbreviations
  • About Arizton

EXHIBIT 1 US Edtech Market 2022-2028 ($ billion)

EXHIBIT 2 US Edtech Market by Type 2022–2028 ($ billion)

EXHIBIT 3 Market by Hardware 2022-2028 ($ billion)

EXHIBIT 4 Market by Software 2022-2028 ($ billion)

EXHIBIT 5 Market by Technology-Enabled Services 2022-2028 ($ billion)

EXHIBIT 6 US Edtech Market by Sector 2022–2028

EXHIBIT 7 Market by K-12 2022-2028 ($ billion)

EXHIBIT 8 Market by Higher Education 2022-2028 ($ billion)

EXHIBIT 9 Market by Competitive Exams 2022-2028 ($ billion)

EXHIBIT 10           Market by Certifications 2022-2028 ($ billion)

EXHIBIT 11           US Edtech Market by End-users 2022–2028

EXHIBIT 12           Market by Individual Learners 2022-2028 ($ billion)

EXHIBIT 13           Market by Institutes 2022-2028 ($ billion)

EXHIBIT 14           Market by Enterprises 2022-2028 ($ billion)

Table 1: Quantitative Summary Revenue US Edtech Market

Table 2: Quantitative Summary Projected Revenue by Type

Table 3: Quantitative Summary Projected Revenue by Sector

Table 4: Quantitative Summary Projected Revenue by End-users

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Frequently Asked Questions

The market is projected to reach $73.22 billion by 2028.

The market is growing at a Compound Annual Growth Rate (CAGR) of 12.22%.

Key drivers include the increasing adoption of digital technology in education, the rise of internet connectivity and mobile device usage, and the accelerated shift towards remote and hybrid learning models post-COVID-19.

US Edtech companies offer platforms like Massive Open Online Courses (MOOCs), virtual classrooms, Learning Management Systems (LMS), and Interactive E-Learning Modules.

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