U.S. Casino Gaming Equipment Market – Focused Insights 2024-2029

US CASINO GAMING EQUIPMENT MARKET INSIGHTS

The US casino gaming equipment market was valued at USD 2.90 billion in 2023 and is set to reach USD 7.79 billion by 2029, growing at a CAGR of 3.76%. This market is buoyed by the replacement demand segment, growing at over 4% CAGR, with aging equipment and advanced AR & VR adoption being key growth drivers. Video poker machines, experiencing a higher growth rate, benefit from the online gaming boom and demand for varied, innovative gaming machines. Notably, the cruise and riverboat casino segment is expanding at a CAGR of approx 4%, propelled by extravagant casino demand, a thriving tourism industry, and a surge in leisure activities.

In this evolving landscape, slot machines are gaining traction, backed by innovations and an increasing preference for live dealers, thanks to online gambling's convenience. AR and VR technologies significantly enhance the gaming experience, driving demand for table games and slot machines. Online gambling's growth, supported by technological advancements, offers a wide game variety and secure, interactive gaming experiences fueled by AI technology.

Electronic gaming tables (EGTs) are gaining popularity for their high-definition displays and touchscreens, engaging players longer. The recurring revenue model underpins the US market's growth, particularly in emerging destinations like New York City and established markets like Las Vegas. The millennial population, making up 21% of the US demographic, is increasingly drawn to slot machines, influencing market growth.

As a major end-user segment, standalone casinos are adapting advanced technologies like AR and VR, catering to both locals and tourists with diverse gaming equipment. The rising adoption of AR & VR in gambling, driven by the pursuit of immersive experiences and technological accessibility, attracts new customer segments, including younger tech-savvy individuals.

Technological advancements in EGTs are revolutionizing the casino floor, offering benefits like automated dealers and faster betting and payment processes. The popularity of electronic baccarat, roulette, and mobile gaming apps further stimulates market growth, making the US casino gaming equipment market a dynamic and rapidly evolving sector.

US CASINO GAMING EQUIPMENT MARKET HIGHLIGHTS

• The US casino gaming equipment market is growing significantly due to bigger and better slot machines, growing demand for live dealers, growing adoption of AR and VR in gambling, rising popularity of the online gambling market, incorporating artificial intelligence technology, growing demand for electronic gaming tables, growing hospitality industry, rising involvement of vendors, and rising demand for extravagant casinos.
• The popularity of electronic gaming tables is growing significantly due to the high-definition display and touchscreens, which give players a more immersive gaming experience.
• The demand for replacement segment is a major contributor to the US casino gaming equipment market, which is expected to grow significantly in coming years.
• Ainsworth Game Technology, Aristocrat Leisure, Everi Holdings, Incredible Technologies, International Game Technology, Konami Holdings, Light & Wonder, and PlayAGS are the leading players and have strong market penetration. Vendors such as ANGEL GROUP CO., LTD, Aruze Gaming America, Inc., Eclipse Gaming Systems LLC, Gambling Partners International, Jackpot Digital Inc., Magic Dreams, Novomatic, Ortiz Gaming, Rye Park Gaming, TCSJOHNHUXLEY, and many others are the prominent players in the market with a noteworthy presence.
• Standalone casinos are early adopters of advanced technologies such as augmented reality, virtual reality, etc.
• The popularity of casinos in the US is rising among youngsters. 30% of the adult population in the US visited casinos in 2022. Thus, the casinos seek innovative gaming equipment to cater to these audiences.
• In the US casino gaming equipment market, the trend of customization of chips is growing significantly. This is due to casinos' branding, unique designs, and logos, to enhance the player experience and brand recognition.