U.S. Pet Supplements Market - Focused Insights 2023-2028

THE US PET SUPPLEMENTS MARKET INSIGHTS

The US pet supplements market was valued at USD 890 million in 2022 and is expected to reach USD 1,381.21 million by 2028 at an impressive CAGR of 7.60%. This robust growth trajectory is fueled by an industry-wide shift toward science-backed, veterinarian-formulated supplements, an increase in pet ownership, and a surge in consumer spending on pet health. 

Key opportunities for investment lie in the fast-growing chewables & tablets segment, poised to grow at a CAGR of 7.89%. This expansion is largely attributable to growing awareness about pet health and an increased demand for chewable supplements. The hip & joint segment also showcases promising growth, expanding at a CAGR of 7.20%, propelled by an uptick in spending on pet health and the rise of e-commerce. 

Notably, the online sales segment of the US pet supplements market is experiencing extraordinary growth, with a CAGR of 9.69%, driven by the convenience of online shopping and an expansion of full product offerings. 

The market landscape is currently dominated by key players such as Mars Petcare, Nestlé, and The J.M. Smucker Co., however, there's ample potential for newcomers offering distinctive and beneficial products. 

To stay competitive, businesses should focus on catering to the increasing demand for herbal/natural, non-GMO pet supplements, with a particular emphasis on specific health applications like hip & joint health. Now is the time to seize these market insights and opportunities to drive unparalleled success in the US pet supplements industry. 

Supplements are mixtures added to animal feed or fed directly to animals. These provide extra nutrients such as vitamins, minerals, etc. Supplements enhance energy levels, focus, and concentration in pets, improve their heart health, and help strengthen their immune system. Such supplements are available in the form of chewable & tablets, powder, liquid, capsules, and gel capsules. Due to the increasing disposable income among the US population, spending on pets has increased. 

KEY HIGHLIGHTS

• The US pet supplements market is growing significantly due to a shift toward science-based and veterinarian-formulated supplements, high demand for natural/herbal pet supplements, increasing pet ownership, and rising consumer spending on pet health. 
• In the US pet supplements market, the demand for chewable is rising as they are easy to consume and offer complete absorption of nutrients. Chewing also helps reduce stress and improve the health of dogs, which drives the chewable market in the US. 
• Pet owner spending on pet food has significantly increased in recent years, driving the US pet supplements market during the forecast period. 
• Mars Petcare, Nestlé, The J.M. Smucker Co., Nutramax Laboratories, PetIQ, and Wellness Pet Company are the leading players with strong market penetration. Vendors such as Herbion, Healthy Breeds, Waggedy, PetLab Co., FoodScience, Codeage, Ready Pet Go, Zesty Paws, Swedencare, Virbac, NOW Foods, and others are the prominent players in the market with a noteworthy presence. 
• Pet food companies are entering the pet supplements market in the US. For instance, Nulo and Open Farm are the recently launched pet supplements in the US market. 
• The demand for pet supplements that are herbal/natural and non-GMO is increasing in the US market. Many companies offer pet supplements for a specific application, such as hip & joints, which also help improve pets’ overall health.