U.S. Baby Stroller Market - Focused Insights 2024-2029

MARKET INSIGHTS

The U.S. baby stroller market was valued at USD 1.55 billion in 2023 and is projected to reach USD 1.80 billion by 2029, growing at a CAGR of 2.54% during the forecast period. The US baby stroller market is experiencing substantial growth, driven by technological innovations, demand for lightweight and compact designs, increased personalization, eco-friendly options, multi-functional and modular strollers, rising consumer spending on baby care, evolving lifestyles, increasing birthrates, and a heightened focus on child safety and convenience. The U.S. baby stroller market volume is projected to exceed 4.29 million units by 2029. This report provides a comprehensive analysis of the current market scenario and its dynamics from 2024 to 2029, including growth drivers, restraints, and trends. It offers both demand and supply perspectives and profiles leading and prominent market players.

MARKET DEFINITION

Baby strollers are wheeled devices that facilitate the transport of infants and young children, offering U.S. parents both comfort and convenience. They provide a safe and secure space for children during walks and errands, making them a necessity for many. The US baby stroller market is segmented by product, seat type, and distribution. These products enable multitasking for parents and offer features like sun canopies and temperature regulation. Reclining seat options enhance comfort for children. US parents consider lifestyle, child size, budget, safety, and innovative features when choosing a stroller.

MARKET DRIVERS

Growing Focus on Safe Baby Care Products among Parents boosting Market Growth

U.S. consumer spending on baby care products is on the rise due to growing parental emphasis on child safety. Parents are opting for premium, high-quality products, a trend facilitated by increasing disposable incomes. According to the Bureau of Economic Analysis, U.S. personal disposable income rose from $18.356 trillion in Q4 2021 to $19.136 trillion in Q4 2022. This surge in spending is driving sales, market expansion, and product premiumization, encouraging baby stroller manufacturers to innovate and offer superior safety features, ultimately boosting market demand.

Shift in Lifestyle Standards and Increased Focus on Convenience, Safety, Style

Evolving lifestyles significantly drive the U.S. baby stroller market, encompassing urbanization, dual-income families, active lifestyles, and a focus on convenience, safety, style, and travel. Dual-income families increase demand for functional strollers, while active parents seek jogging strollers. With over 65 million health club members, fitness-oriented stroller demand is substantial. Urbanization and compact living spaces drive demand for lightweight, foldable strollers, and increased travel boosts demand for travel systems. Parents prioritize strollers that align with their routines, enhancing comfort and style, thus fostering market growth.

US BABY STROLLER MARKET HIGHLIGHTS

• The lightweight stroller segment held the majority market share in the U.S. baby stroller market in 2023, exceeding 43%. These strollers are designed for older toddlers who can sit independently. The U.S. birth rate, at approximately 12 per 1,000 people in 2023, represents a 0.09% increase from 2022, contributing to market demand.
• The single-seat stroller segment is projected to achieve the highest CAGR during the forecast period. These strollers, designed for single children, offer features such as reclining seats and adjustable handlebars, and are driven by rising disposable incomes and consumer demand for convenient options.
• The offline distribution segment maintained the largest market share in 2023, with supermarkets and hypermarkets serving as the primary distribution channels. The growing number of these retail outlets in the U.S. is expected to bolster market growth.

VENDOR LANDSCAPE

The U.S. baby stroller market report includes exclusive data on 35 vendors, revealing a highly competitive landscape. Established companies, local suppliers, and emerging brands contribute to this dynamic market. Dominant players leverage diverse product portfolios, broad distribution networks, and strong brand equity to maintain market share. Direct-to-consumer (D2C) brands are increasingly impacting the market by offering innovative and high-quality strollers at competitive price points, focusing on online sales and targeted social media marketing.