Pediatric Nutrition Market - Focused Insights 2025-2030

PEDIATRIC NUTRITION MARKET INSIGHTS

The global pediatric nutrition market was valued at USD 136.10 billion in 2024 and is expected to reach USD 189.83 billion by 2030, growing at a CAGR of 5.70% during the forecast period. The global pediatric nutrition market is experiencing remarkable growth, fueled by rising awareness around child health, increasing disposable income levels, and a growing preference for specialized nutritional products. This market encompasses a diverse portfolio, including infant formulas, functional foods, and pediatric supplements tailored to meet the unique nutritional requirements of infants, toddlers, and adolescents.

A key factor driving market expansion is the growing understanding among parents and caregivers of the crucial role nutrition plays in early childhood development. Adequate nutrition during formative years supports physical growth, cognitive development, and the strengthening of the immune system. Consequently, there is a strong demand for products enriched with essential vitamins and minerals that promote holistic child wellness.

PEDIATRIC NUTRITION MARKET NEWS

1. In January 2024, Danone India launched AptaGrow, a nutritional range for toddlers designed to enhance the health and development of children nationwide. The product line is enriched with 37 essential nutrients, including prebiotics that aid in the absorption of key nutrients.
2. In February 2024, Bobbie, a mother-led pediatric nutrition brand, expanded its offerings beyond infant formula with the introduction of two new organic infant supplements—Vitamin D Drops and Probiotic Drops—marking its entry into the infant supplements segment.

PEDIATRIC NUTRITION MARKET TRENDS & DRIVERS

Advancements in Product Development

Technological advancements, such as 3D printing of gummies, are playing a significant role in propelling the growth of the pediatric nutrition market. Manufacturers have introduced sugar-free, plant-based gummy vitamins created using 3D printing, which can be tailored to meet a child’s specific nutritional needs and dietary preferences. This level of personalization appeals strongly to health-conscious parents seeking solutions tailored to their children’s unique health profiles.

One notable example is the UK-based company Nourished, which offers customized 3D-printed gummies. In addition, technologies like microencapsulation and controlled-release delivery systems have become integral to the development of pediatric nutrition products. The fusion of advanced technology with nutritional science is accelerating product innovation and contributing significantly to the expansion of the global pediatric nutrition market.

Government Support Programs

Government efforts are a key driver of the pediatric nutrition market by establishing favorable policy environments, establishing nutrition guidelines, and promoting active awareness of early childhood nutrition. The efforts stimulate demand for nutrition products while ensuring safe and high-quality formulations are delivered to children who are in most need. The Food Safety and Standards Authority of India (FSSAI) mandating fortification of edible oils, milk, and wheat flour with vitamins and minerals indirectly supports pediatric nutrition through improved maternal and child health. The U.S. Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides low-income mothers with infant formulas, cereals, and other pediatric nutrition products, thus benefiting the pediatric nutrition industry in the U.S.

Growing Nutritional Awareness Among Parents

One of the primary forces propelling the rapid growth of the pediatric nutrition market is the rising awareness among parents about the crucial role of nutrition in early childhood development. Parents—especially millennials and Gen Z—have unprecedented access to information on child health, nutrition guidance, and the long-term benefits of balanced diets. Digital platforms such as social media, blogs, YouTube, and online health portals have transformed modern parenting, empowering caregivers to make more informed decisions about their children's dietary needs. This heightened awareness has significantly boosted the demand for premium, clean-label, and scientifically backed nutritional products that support optimal growth and development. Today’s parents recognize that proper childhood nutrition is essential for preventing future health issues like obesity, diabetes, and allergies. As a result, there's been a surge in demand for fortified formulas and supplements designed to deliver maximum nutritional value for lifelong health benefits.

PEDIATRIC NUTRITION MARKET SEGMENTATION INSIGHTS

1. By Product Type: The functional food & beverage category held the dominant share of over 85% in the global pediatric nutrition market. This growth is primarily driven by increasing parental awareness of the importance of nutrition during early childhood. These products are enriched with additional health benefits such as probiotics for digestive health, omega-3 fatty acids to support cognitive development, and essential vitamins and minerals for overall wellness. A major factor boosting this segment is the rising preference for items that deliver targeted health benefits. For instance, the focus on enhancing bone strength has led to the inclusion of calcium and vitamin D in kids' food and drinks. Companies like Danone have responded with products such as Danonino, offering fresh cheese and yogurt varieties fortified with these nutrients. Additionally, there is a growing inclination among parents to choose options free from synthetic additives, preservatives, and high sugar levels. This has led to the increased popularity of organic and plant-based alternatives in the children’s nutrition space.
2. By Age Group: The 9–18 years age group is witnessing notable expansion, registering the fastest-growing CAGR of 6.65% over the forecast period. Children in this segment, including preteens and adolescents, experience significant physiological and hormonal changes that increase the need for vital nutrients such as calcium, iron, vitamin D, and protein. This stage presents distinct nutritional challenges and opportunities influenced by biological development, lifestyle habits, and evolving consumer preferences. Teenagers’ diets are often characterized by high consumption of calorie-dense, nutrient-poor items like fast food, sugary beverages, and snacks high in saturated fats. To address these concerns, the market has seen the emergence of nutrition-focused products tailored for this age group. These include fortified food items and supplements specifically formulated to address deficiencies and support overall adolescent health.
3. By Application: The non-digestive & gut health segment leads the pediatric nutrition market, holding the largest share. This segment emphasizes overall development and growth, prevention of micronutrient deficiencies, and enhancement of brain function in children. Its focus extends beyond digestive health to address holistic child well-being. A wide range of products in this category is tailored to meet the unique growth-related needs of children. Infant nutrition plays a key role in cognitive development, highlighting nutrients essential for brain, vision, and sleep support. Commonly included supplements such as DHA, omega-3, magnesium, and antioxidants have become standard choices for mothers aiming to boost brain development and behavioral outcomes. One example is Enfamil NeuroPro, which contains DHA to support healthy brain and eye development. The growth and development support category aims to offer specialized pediatric nutrition that ensures children receive adequate macro and micronutrients for physical health. Increasing parental awareness and engagement in their children's health and dietary needs is fueling the demand for expert nutrition solutions covering all stages of childhood and addressing specific health concerns.
4. By Distribution Channel: Hypermarkets and supermarkets hold the largest share of the pediatric nutrition market. Hypermarkets and supermarkets play a vital role in the pediatric nutrition market by offering a diverse selection of nutritional products tailored to the specific needs of infants and toddlers. These stores provide convenient access to a range of options, including nutrient-enriched formula milk, calorie-dense purees, cereals, and organic choices, enabling parents to easily find suitable products for their child’s health and development. Major retailers like Walmart, Carrefour, and Tesco feature dedicated sections stocked with trusted pediatric nutrition brands, covering various dietary requirements and growth stages. Beyond variety, these retail formats also offer savings through discounts, bundle deals, and loyalty programs. For example, Costco's bulk offerings on pediatric nutrition items present a cost-effective solution for parents who prioritize nutritional value. Additionally, the inclusion of these products alongside general groceries and household goods enhances convenience, allowing parents to fulfill multiple shopping needs in one location.

PEDIATRIC NUTRITION MARKET GEOGRAPHICAL ANALYSIS

APAC PEDIATRIC NUTRITION MARKET

In 2024, the APAC region held over 46% of the global pediatric nutrition market share and recorded the fastest growth during the forecast period. APAC represents one of the largest and most dynamic pediatric nutrition markets, fueled by factors such as demographic expansion, urbanization, rising disposable incomes, and increased awareness of children’s dietary needs. With a population exceeding 4.7 billion—of which a large portion includes infants and young children—according to the United Nations’ Asia-Pacific Population and Development Report 2023, the region presents significant opportunities. Countries like China, India, Indonesia, and Vietnam contribute with high birth rates, creating a strong demand for pediatric nutrition products. Meanwhile, even nations like Japan and South Korea, despite declining birth rates, show solid potential due to high per-child spending on premium and specialized nutrition solutions. Furthermore, government-led initiatives such as India’s POSHAN Abhiyaan and China’s National Nutrition Plan (2017–2030) are reinforcing the importance of early childhood nutrition, further accelerating market growth.

PEDIATRIC NUTRITION MARKET COMPETITIVE LANDSCAPE

The global pediatric nutrition market report includes detailed insights on 40 vendors. The industry is defined by intense competition, featuring well-established global giants, agile regional firms, and a growing number of innovative startups. Major global players such as Abbott, Amway, Danone, FrieslandCampina, Nestlé, Perrigo, and Reckitt Benckiser Group command significant market shares, leveraging strong brand equity and wide-reaching distribution networks to maintain global consumer access. The market continues to attract investments focused on innovation. Nestlé, for instance, has expanded its Gerber baby food range with organic and plant-based options and introduced advanced formulas like NAN Supreme Pro. At the same time, emerging brands are challenging incumbents by offering organic, clean-label, and tailored nutrition solutions.