Global Hair Serum Market - Focused Insights 2021-2030

HAIR SERUM MARKET SIZE & GROWTH ANALYSIS

The global hair serum market was valued at USD 1.57 billion in 2024 and is projected to reach USD 2.63 billion by 2030, expanding at a CAGR of 8.95% during the forecast period. The market is undergoing significant transformation, fueled by the innovation and development of advanced and distinctive active ingredients in hair serums, rising awareness of their benefits, and increased expenditure on beauty and personal care routines. Additionally, market growth is supported by the rising use of e-commerce platforms for purchasing haircare products and the expanding role of the internet and social media in spreading awareness about hair serums and their clinical advantages.

MARKET DEFINITION

Hair serum is a category of hair care products featuring a liquid-based formulation made from a blend of organic and synthetic compounds. It works by forming a protective layer over each strand of hair, transforming dull hair into a more vibrant and glossy appearance. In addition to enhancing the cosmetic look of hair, hair serums also address various hair conditions and contribute to overall hair health. They help restore shine, provide hydration, and offer protection against pollution, heat, and sun exposure. As advanced, leave-in haircare solutions infused with diverse ingredients, hair serums have gained popularity for their effectiveness in promoting healthier hair.

HAIR SERUM MARKET DEVELOPMENTS

1. In 2025, Unilever (Hindustan Unilever Limited) developed the advanced Dove Scalp + Hair Therapy Density Boost hair serum that combination of Zinc-peptide and niacinamide to grow over 10,000 new hair strands in eight weeks of use.
2. In 2023, Ivachi, a personal care brand, launched a range of haircare product lines, including hair serum – Hair Booster Serum to reduce hair fall and trigger hair growth.

HAIR SERUM MARKET TRENDS & GROWTH DRIVERS

Active Ingredients Driving the Future of Hair Serums

Globally, consumers are becoming increasingly ingredient-conscious, frequently examining product labels to avoid potentially harmful or irritating chemicals. They are also more inclined to invest in premium products that feature high-quality ingredients, rather than opting for generic haircare solutions. According to a 2024 article by the Global Cosmetic Industry, approximately 59% of haircare product buyers prefer natural ingredients. Biotin, a water-soluble B vitamin, continues to be a popular choice for promoting fuller and healthier hair. Additionally, 60% of consumers seek out active ingredients derived from plant and root extracts.

Rising Demand for Clinically Backed Haircare Solutions

Consumers are becoming increasingly aware of their personal care needs and are actively seeking innovative solutions. These advanced products are gaining attention for offering both cosmetic and therapeutic benefits. The hair serum industry is aligning with this trend, introducing formulations that range from frizz control to promoting overall hair health. According to Kaya Clinics’ Blog 2024, hair serum has emerged as an essential product for enhancing hair health, with regular use improving the overall condition of the hair starting from the scalp. Hair serums are also clinically proven to repair dry and damaged hair and support hair regrowth. The Inde Wild Blog 2024 highlighted that hair growth and nourishing serums are formulated with carefully selected ingredients that encourage hair growth, stimulate hair follicles, repair damage, and maintain manageability and shine. Ingredients such as redensyl, Procapil, caffeine, moringa, Baicapil, and others are known to promote both hair growth and nourishment.

Growing Male Interest in Hair Grooming Products

Before the COVID-19 pandemic, hair serum vendors primarily targeted women consumers. However, the rapid shift in men's personal care routines during and after the pandemic has significantly reshaped the market landscape. Globally, men have increased their spending on haircare and skincare products. Post-pandemic, men's beauty and personal care products have gained notable popularity, leading to a wider availability of haircare solutions specifically designed for men. Since the pandemic, there has been a marked rise in the number of men actively purchasing beauty and personal care products.

HAIR SERUM MARKET SEGMENT INSIGHTS

1. By Ingredients: In 2024, the conventional segment accounted for approximately 70% of the global hair serum market share. In hair serums, the conventional ingredients segment comprises synthetic and chemical components that are claimed to deliver hair treatment benefits or enhance aesthetic appearance with minimal or no side effects. These ingredients are lab-tested and certified for use in haircare and hair management. Hair serums typically contain chemicals such as sulfates, parabens, and artificial colors, which are formulated to nourish the hair, improve its appearance, and minimize the risk of harmful side effects or long-term hair health concerns. Synthetic ingredients are primarily used to create a protective layer on the hair and to enhance shine. These factors collectively make conventional ingredients the most preferred choice for hair serum production.
2. By Consumers: By consumer type, the men segment is experiencing significant growth, with the fastest-growing CAGR of 9.21% during the forecast period. Male consumers are gradually shifting their attitudes toward grooming and personal care. Increasing awareness through social media, the internet, and other platforms, along with evolving preferences in hair care, are key factors creating lucrative opportunities for segmental growth. Hair serum has now gained popularity among both male and female consumer segments. The adoption of hair serum by men is becoming increasingly prominent, prompting vendors to develop formulations specifically tailored for male haircare needs. These products are designed to smooth the hair cuticle, reduce frizz, and deliver a sleek, shinier appearance. In recent years, men’s grooming trends have peaked, with a rapid rise in the demand for men-focused grooming and cosmetic products.
3. By Applications: Based on application, the treatment segment accounted for the largest share of the global hair serum market. Hair serums are widely favored in hair care due to their effectiveness in treating various hair conditions with regular use. Vendors are increasingly focusing on developing haircare-oriented serums that are suitable for all hair types while addressing specific concerns. Hair serums are most commonly used to target issues such as hair loss and hair damage. Recently, there has been a growing demand for serums that protect against harmful light, pollution, and dirt. Rising pollution levels and increased screen time are two major factors driving the demand for hair serums that provide a protective barrier while maintaining both hair and scalp health.
4. By Distribution Channels: The offline segment dominated the global hair serum market and held the largest share in 2024. Offline distribution channels include supermarkets and hypermarkets, drugstores and pharmacies, wellness stores, beauty stores, and other retail outlets. When purchasing hair serums, consumers typically seek price comparisons, a wide range of brands, product certifications, and detailed ingredient information. Offline channels meet these demands by providing physical access to products and the opportunity for hands-on experience. Additionally, most consumers often consult family, friends, and medical professionals before making a purchase. These consultations commonly influence buying decisions made in physical stores, thereby driving sales through nearby offline outlets.

GEOGRAPHICAL ANALYSIS

Asia Pacific (APAC) dominates the hair serum market, holding the largest share of over 45%, and is projected to experience the highest growth during the forecast period. As a major region for hair care product consumption, APAC is expected to offer lucrative revenue opportunities in the coming years. Consumers in this region place greater emphasis on natural ingredients that promote hair health compared to other regions, driving the adoption of advanced hair serum solutions. China and India are the two largest markets for hair serums within APAC. The substantial consumer base and heightened awareness about hair care products are key factors propelling significant market growth in these countries.

HAIR SERUM MARKET COMPETITIVE LANDSCAPE

The global hair serum market report features exclusive data on 29 key vendors. Leading companies such as L'Oréal Groupe, Henkel AG & Co. KGaA, Kao Corporation, and Unilever hold the largest market shares worldwide. These vendors provide high-quality, advanced hair serum solutions that meet consumer demands while adhering to regulatory standards. Major players are continually enhancing the efficacy of their products and strengthening their market positions. They benefit from strong brand recognition and extensive geographical presence across the global market.