Europe Outdoor Furniture Market - Focused Insights 2023-2028

EUROPE OUTDOOR FURNITURE MARKET SIZE

The Europe outdoor furniture market was valued at USD 13.50 billion in 2022 and is projected to reach USD 18.30 billion by 2028, growing at a CAGR of 5.20% during the forecast period. The furniture market is growing significantly due to rising consumer preference for modular outdoor furniture, increasing demand for durable & weather-resistant furniture, growing demand for lightweight furniture, growing demand for sustainable furniture, increased focus on garden development activities, growing demand for outdoor furniture in the hospitality industry, and increasing popularity of outdoor recreational activities. With the rising consumer preference for comfortable lounges, the demand for outdoor seating sets and loungers is growing significantly in Europe.

EUROPE OUTDOOR FURNITURE MARKET DEFINITION

The outdoor furniture is also called patio furniture. Outdoor furniture is a type of furniture specifically designed for outdoor use. The market is segmented into wood, metal, plastic, and other materials. The outdoor furniture can create inviting and comfortable living spaces where people can entertain and relax. A wide range of outdoor furniture is available in the European markets. The availability of space and family size are the major factors when buying outdoor furniture in European markets. The outdoor furniture selection depends on weather resistance, climatic conditions, high tensile strength, insect resistance, and crackproofing.

EUROPE OUTDOOR FURNITURE MARKET TRENDS & DRIVERS

Rising Consumer Preference for Modular Outdoor Furniture

The demand for modular outdoor furniture in European countries is rising due to the rising cost of living, as traditional outdoor furniture is more expensive. The popularity of outdoor living is rising across Europe. Thus, people are spending more time outside, and they want modern furniture and versatile furniture. For instance, the average European spends 24.2% of their day on leisure activities, as per the European Commission. Modern furniture can be easily rearranged to make different seating arrangements to save on outdoor space. The demand for various styles of furniture is rising, such as organic textures, curving shapes, low chairs, pop colors, etc. Thus, most of the companies are focusing on manufacturing modern outdoor furniture, including EMU, Kettal, SL, Talent, and Dedon.

Increasing Demand for Durable & Weather-Resistant Furniture

Europe is experiencing more extreme weather events such as drought, floods, heat waves, etc. Thus, the furniture needs to sustain against weather conditions. Companies are focusing on the development of innovative material-based outdoor furniture in European markets. Durable materials such as aluminum, acrylic, wicker, and polyethylene are known to prevent damage. Rattan and teakwood are the major materials in demand in the market. European countries have high disposable incomes, so the consumer preference for spending more on weather-resistant furniture is growing significantly. For instance, 8.3% of the EU population has spent 40% on housing from their disposable income in 2021, as per Eurostat.

Growing Demand for Outdoor Furniture in Hospitality

The demand for outdoor furniture in the hospitality industry is growing significantly in Europe due to various factors, such as the increasing popularity of outdoor dining and lounging, the rise of rooftop bars and restaurants, and the increasing need for inviting and comfortable spaces. In European markets, people are continuously looking for ways to enjoy outdoor places, which increases the demand for outdoor dining. To gain customer attention, hotels and restaurants are investing in outdoor dining arrangements. Due to the rising popularity of rooftop restaurants and bars, the demand for modern furniture is rising in the market. Due to the growing tourism industry, the demand for hospitality is rising in Europe. For instance, the tourism industry contributed over 10.3% of the EU’s GDP in 2021.

EUROPE OUTDOOR FURNITURE MARKET SEGMENT INSIGHTS

• By Material: The wood segment holds the largest Europe outdoor furniture market share of over 55%. Wood holds the largest share of the outdoor furniture market due to the rising demand for sustainable products and the availability of a wide range of wood-based outdoor furniture. It includes teak, Ipe, cedar, acacia, and pine wood. Home improvement projects are rising across Europe. The cost of renovation of buildings in the EU is around 10% of the value of the building. With the rising popularity of outdoor living, consumers are spending more time outdoors. It increases demand for comfortable, stylish, and durable material-based outdoor furniture in the market. As wood is more durable, there is an increased demand for wood for manufacturing outdoor furniture across Europe. Teak and Ipe are known for being weather-resistant, whereas cedar is known for being resistant to rot and insects.
• By Product: The dining sets segment shows the fastest-growing CAGR of 5.75% during the forecast period. The popularity of outdoor living spaces is growing significantly in Europe. It increases the trend of al fresco dining. As people spend more time outdoors, they want to cook food outside. The demand for dining sets from the hospitality industry is gaining traction in the European markets. The demand for outdoor dining activities and outdoor furniture from hotels and restaurants is rising in European countries. It increases demand for eco-friendly materials such as wood for dining. The demand for recreational activities is rising across European countries. People understood the importance of spending outdoor time, which increases the various activities such as camping, hiking, boating, golf, etc. In 2017, 62% of the adult population made at least one trip, as per the EU Mobility Atlas. It increases the demand for weather-resistant outdoor furniture in the market. People prefer to buy lightweight outdoor furniture for carrying while traveling.
• By End-User: The residential segment holds the largest share of the Europe outdoor furniture market. In residential spaces, the demand for outdoor furniture for relaxing and enjoying leisure time with family and friends is rising significantly in European countries. The rising awareness of spending time with family and the trend of house parties drive the demand for outdoor furniture in Europe. The rising outdoor cooking trend drives the demand for tables, dining tables, chairs, etc. In Europe, barbeques are popular. The consumer preference for wood-based dining tables from the residential sector is higher in Europe’s outdoor furniture market.
• By Distribution Channel: The offline segment dominates and holds the largest share of the Europe outdoor furniture market. In the outdoor furniture market of Europe, a wide range of products with the latest designs are available in offline stores. Consumers prefer to see outdoor furniture before buying it. Many people thus buy furniture products in person. The demand for large-size sofas and loungers from residential spaces is rising from nearby stores in Europe. Consumers have trust in local retailers due to the repurchase of items. The retail business is rising across European countries. The average growth rate of year-on-year sales of retail stores in the UK accounted for 2.4%. This drives the demand for outdoor stores in Europe during the forecast period.

EUROPE OUTDOOR FURNITURE MARKET VENDOR LANDSCAPE

In Europe, the outdoor furniture market is highly competitive. International and domestic brands are offering a wide range of materials in the outdoor furniture market. Advancements in design and innovations in materials can influence consumer choice in this market. Thus, the leading manufacturers are focusing on offering innovative outdoor furniture in European markets to gain traction. The market is characterized by the presence of several international and local players with a strong presence in Europe. Some players dominating the European outdoor furniture market are Interogo Foundation, Dedon, Fermob, EMU, Kettal, and Gloster.