Europe E-learning Market - Focused Insights 2023-2028

EUROPE E-LEARNING MARKET SIZE

The Europe e-learning market was valued at USD 42.36 billion in 2022 and is projected to reach USD 91.08 billion by 2028, growing at a CAGR of 13.61% during the forecast period. The UK has close to 98% of the population using the internet, reaching close to 66.99 million. Having such widespread population access to the internet makes the UK a vital market for the E-learning business. Internet connectivity has a crucial role to play when it comes to E-learning. The availability of topic competence examinations and certificates propels the E-learning business in Europe to new heights. Assessments on E-learning courses help to determine a learner's degree of topic competency. They also aid in raising awareness of students' progress in grasping a given concept.  Learners can also use E-learning courses to re-study areas of the topic matter if they did poorly during the exam. Learners receive certification after completing their E-learning courses and passing examinations. Learners can strengthen their credentials for future employment by earning certifications in certain disciplines. Regular examinations of topic knowledge efficiency and certifications propel the market forward over the forecast period.

EUROPE E-LEARNING MARKET NEWS

• In 2023 edX an online learning platform from 2U one of the prominent vendors, together with Jobs For Future (JFF) launched the edX Micro Bachelors Program Pathway Initiative to connect with adults who aspire to earn a Bachelor’s Degree with Micro-Bachelors programs on edX at no cost. This provided learners with the opportunity to interview in companies. This may prompt players to collaborate with industry partners expanding access to affordable degree pathways and enhancing employment prospects.​
• In 2022, Coursera, one of the key vendors launched Clips to accelerate skills development through short videos and lessons from the world’s different companies and universities. With clips, companies can make the most valuable, in-demand skill development content more accessible to their employees, allowing them to begin learning skills in under 10 minutes. It will allow market players to curate concise and targeted skill development content.​

EUROPE E-LEARNING MARKET TRENDS & DRIVERS

Increasing Use of Virtual Reality (VR) & Augmented Reality (AR) Applications

AR is the display of a live direct or indirect view of a physical, real-world environment, supplemented by computer-generated sensory inputs, such as video, graphics, and sound or Global Positioning System (GPS) guidance. While AR adds or molds reality, VR transposes a real environment elsewhere through closed visors or goggles. Like medicine, gaming, and movies, E-learning has found its applications in these technologies. Over the past few years, VR and AR have made substantial improvements toward becoming popular consumer technologies. A decrease in cost is one of the most important factors concerning adopting VR and AR for education. AR and VR applications are increasingly being adopted in the learning space as they offer solutions for practical needs.

Increasing Use of Mobile Applications in the E-learning Industry

Development in mobile applications has become the core strategy of most businesses where older education models are being replaced with revolutionary E-learning applications that have changed the learning process. Several features have been introduced in mobile applications to offer ease and convenience in overcoming various problems faced by students from different demographics and geographical backgrounds. With the help of mobile phones, learning has now become more interactive. E-learning has emerged from being a monotonous affair to a more collaborative and peer-to-peer affair. Continuous news feeds, peer-to-peer challenges, flashcards, and content collaboration have made involvement cheerful and meaningful. 

Enhancement In Connectivity Infrastructure And Smartphone Penetration

Smartphones have increased the feasibility of availing content and learning materials across all age groups to use at every nook and corner of the world. Increased disposable income and high interference of internet penetration in developing countries have enabled the growing demand for mobile learning. The importance of technology in education has revolutionized the education industry, making it more convenient for people to read and learn, thereby being more reliant on handsets, such as smartphones and tablets, to pursue skills. Despite connectivity infrastructure challenges, developing countries have witnessed significant penetration of smartphones across the region. Thereby, there is a huge scope and development needed in growing economies by the E-learning companies.

EUROPE E-LEARNING MARKET SEGMENT INISGHTS

• By Delivery Mode: The packaged content segment accounted for the largest Europe e-learning market share of over 48%. Packaged content in the E-learning industry refers to the study material for courses on digital learning platforms prepared by regulations and standards. Content packaging specifications and standards allow courses to be transported among different systems. Packaging content includes raw content, assembly, delivery, and presentation of information. Assessments and their component questions are a special kind of learning content that is currently supported by a different set of specifications. Questions and tests can be transported among systems when learning content is considered. Packaged content is accessible either through subscriptions or payment of fees. The content is used for offering process-related and functional training. This mode of delivery has witnessed increased traction as it is comfortable without any constraints on space and time. It is time-saving as it reduces traveling time among students in remote locations and is cost-effective.
• By Learning Mode: The self-paced segment shows the fastest-growing CAGR of 14.59% during the forecast period. Self-paced learning is a specific learning method that allows the learner to learn at their schedule and time. It enables the learner to control the amount of material they use and the time they need to learn the new information. Various E-learning solutions provide self-paced learning tracks due to their autonomous nature and capability to record and capture a person’s activities within the system. For these reasons, self-paced E-learning solutions continue leading modern employee training. Self-paced E-learning offers flexibility in learning. As more remote learning options are being made available, people can learn easily and conveniently. It also helps in improving knowledge retention and memory. It supports inductive thinking, which improves the ability to understand information and derive conclusions based on the information presented.
• By Function: The training method segment holds the largest share of the Europe e-learning market. Training includes delivering knowledge through the internet from any part of the world to people who aspire to learn a particular subject. Training courses can be either paid or free. Training module packages include notes in PDF, video tutorials, word documents, and assessments to help students learn easier and quicker.  Certificates and certifications that are offered as an award to the candidates are highly appreciated by several organizations. Various organizations train their employees before they are made permanent at their jobs. Online training courses can be taken from anywhere, anytime. It provides flexibility in terms of effort and time. Training involves a conventional registration process. Since browsers are accessible on laptops, phones, and tablets, the modules are limited to desktops but can be configured on all devices. After completing a training course, the certification is offered online in a printable format. It can be shared on social media and job posting websites.
• By End-User: The corporate segment dominates and holds the largest share of the Europe e-learning market. E-learning is used by corporations to train, communicate, and enhance the value of employees across organizations. They are constantly looking to increase the effectiveness and efficiency of their workforce. There is a constant requirement to upskill the existing personnel. E-learning provides essential skills to employees and makes them more valuable to the company. Incorporates, E-learning delivers specific requirements of the business. It offers business-specific concepts, training for several departments, introducing a new product, or upskilling the existing workforce. For corporates, E-learning software is mainly designed by keeping in mind the requirements of the companies and employees. Several packages include a communication package, designation package, content bank, syllabus planner, and reports.

EUROPE E-LEARNING MARKET REGIONAL ANALYSIS

The UK region dominates and holds the largest share of over 21% in the Europe e-learning market. The UK is one of the key countries in Europe in terms of trade. In 2022, the region had a population of 68.35 million, which comprises male and female populations of 49.4% and 50.6%, respectively. Furthermore, the literacy rate in the UK is as high as 99.0%. With several EdTech start-ups specializing in infrastructure, connectivity, hardware, content, and software, the UK is Europe's largest E-learning market.

In addition, the UK is home to numerous world-class universities and is well-known for its technological breakthroughs and infrastructure. The traditional education system in the country is quite expensive, particularly for skill enhancement and language tutoring. Furthermore, a scarcity of skilled teachers has aided the expansion of E-learning solutions, which can reduce administrative work and cater to a user's personal development needs.

EUROPE E-LEARNING MARKET VENDOR LANDSCAPE

The competitive scenario in the Europe e-learning market is currently intensifying with global and domestic players offering a diverse range of products. In terms of market share, a few of the major players are currently dominating the market. Some companies that are currently dominating the market are Pearson, Adobe, Cisco, Coursera, etc. The major players are focusing on strategic agreements, acquisitions, and collaboration with emerging players to enter the Europe e-learning market and to gain access to commercially launched products.