Press Release

The $331 Million Worth US Skin-Tanning Products Market Surges Amidst Growing Beauty Trends


According to the latest report by focus reports by Arizton, the US self-tanning products market 2024 – 2029 sheds light on the dynamic and rapidly evolving industry. The comprehensive report unveils valuable market trends, growth opportunities, and the competitive landscape of the business. With in-depth analysis and meticulous research, this report serves as a strategic guide for industry players, investors, and decision-makers, offering a comprehensive understanding of the current US self-tanning products market dynamics and prospects.

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The US self-tanning products market was valued at $266.04 million in 2023 and is projected to reach $331.10 million by 2029, growing at a CAGR of 3.71% during the forecast period. The market is seeing significant growth due to a rise in skin cancer in the US. These products avoid harmful UV rays that contribute to premature aging and skin cancer. Another factor driving market growth is the increasing preference for natural and organic products. Additionally, there's a rising demand for customizable tanning options and an uptick in interest in men's self-tanning products. Moreover, there's a noticeable shift from traditional sun exposure tanning to the use of skin-tanning products, reflecting evolving cultural norms associating tans with health and attractiveness.

Rise in Skin Cancer Rates Paving the Way for US Skin-Tanning Products Market Growth

According to the American Cancer Society, one in five people in the US will develop skin cancer in their life. As per the American Cancer Society, it is expected that in 2023 96,480 new cases of melanoma will be diagnosed. The treatment of cancer is costlier in the US. It can burden treatment, diagnosis, and ongoing care financially. Thus, consumers are increasingly looking for natural ways to avoid these scenarios. It creates the demand for artificial tanning products.

The demand for body tanner products is growing significantly due to the larger surface area of the body and the availability of a wide range of body tanner in the US market, including sprays, mousses, lotions, drops, oils, etc. In this market, consumers prefer body tanner for ease of application, price, and desired tan depth. In the US, people are increasingly looking for a tanned and bronzed appearance without the harmful effects of sun exposure. With the rise in skin issues due to sun exposure, the preference for body tanner is growing significantly, which is an effective and safe way to achieve a desired look. It drives the demand for face tanner in the US market during the forecast period. Body tanning products have a higher concentration of dihydroxyacetone, an active ingredient that causes skin to tan. They are formulated to be sweatproof and waterproof to withstand physical activity. The US people are spending more on health & wellness products. Consumers are looking for body tanners that offer long-lasting results and minimize the need for re-applications. The increasing consumer awareness about sun exposure, cancer risks, and innovation in self-tanning products drives the demand for body tanners in the US during the forecast period.

Increased Focus on Self-Care among Men Booming the Demand for Self-Tanning Products

The demand for self-tanning products for men has increased in the US market due to shifting societal norms, greater awareness about the harmful effects of sun exposure, increased focus on self-care, and social media influence. In the US, men increasingly embrace self-tanning for a more natural and healthier-looking glow. Men are more interested in self-care routines and grooming, leading to the adoption of various products, including self-tanners. As they are more aware of the effects of UV radiation, they are looking for other alternatives to achieve a toned look. Influencers and celebrities promote and use men’s self-tanning products, driving acceptance and awareness among their followers. Manufacturers in this market offer self-tanning products for men with a masculine scent, providing a natural-looking tan and formulated for thicker skin.

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