Personalized Gifting Market Revenue in U.S. and Europe Witnessing Upward Surge- More than $4 Billion Opportunities in Both Regions

This report provides a comprehensive and current market scenario of the personalized gifting market across U.S and Europe regions, including market size.

Focus reports by Arizton provide in-depth market insight into the Europe Personalized Gifting Market and the U.S. Personalized Gifting Market.

The reports provide information on the industry's key issues, existing market landscape, regulatory concerns, risks & opportunities, technology evolution, and future commercial potential. This report provides a comprehensive and current market scenario of the personalized gifting market across U.S and Europe regions, including market size, anticipated market forecast, relevant market segmentations, and industry trends. 

Europe's Personalized Gifting Market to Grow at a CAGR of 7.01%, Amidst Increased Disposable Income

The Europe personalized gifting market was valued at $9.67 billion in 2023 and is projected to reach $14.51 billion by 2029, growing at a CAGR of 7.01% during the forecast period. The European personalized gifting market has experienced a remarkable surge in demand, driven by diverse preferences in gift types, encompassing personalized items such as custom jewelry, engraved accessories, home décor, and tailored apparel. The market caters to a broad spectrum of consumer tastes, reflecting the demand for unique and thoughtful gifts.

The rising disposable income significantly influences the market, especially among millennials. Consumers have more discretionary income and are increasingly inclined to spend on personalized gifts. They seek unique and thoughtful options that reflect individual tastes and preferences, fueling the demand and presenting an opportunity for market players to cater to this growing segment. It leads to a growing demand for the personalized gifting sector and increased consumer willingness to invest in unique and meaningful gifts. Market players should focus on innovative and personalized offerings that resonate with diverse consumer preferences and implement effective marketing strategies targeting the millennial demographic.

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Recent Developments:

·     Monday Merch is focusing on sustainability in its gifting materials. It uses recycled materials for gifts, such as bags made from plastic bottles extracted from ocean waters. The company also participates in tree plantation. Market players aiming to thrive in the European personalized gifting market should prioritize sustainable sourcing and practices. Adapting eco-friendly approaches aligns with consumer values and positions companies favorably in the market.

·     In March 2023, Zazzle, one of the prominent vendors, introduced Instant Downloads for invitations and designs. It offers European consumers a quicker and more convenient way to personalize and share memorable moments. This innovation aligns with the growing trend of personalized gifting in Europe, allowing market players to streamline their offerings. To stay competitive, market players may need to enhance their digital customization capabilities, ensuring a seamless and efficient personalized gifting experience for customers.

The U.S. Personalized Gifting Market to Reach $13.12 Billion by 2029, Rising Penetration of Social Media Driving the Market Growth

The U.S. personalized gifting market was valued at $9.07 billion in 2023 and is projected to reach $13.12 billion by 2029, growing at a CAGR of 6.34% during the forecast period. The U.S. personalized gifting market is experiencing a surge in demand as consumers seek unique and meaningful ways to express themselves and connect with others. Personalized gifts allow individuals to add a personal touch to special occasions such as birthdays, weddings, and holidays.

The U.S. personalized gifting market is driven by the rising penetration of social media and e-commerce platforms, which have transformed how personalized gifts are marketed, sold, and shared. Social media platforms such as Instagram, Twitter, and Pinterest enable consumers to share personalized gifts with their friends and followers, creating a viral effect and increasing the demand for personalized gifts. Additionally, e-commerce platforms provide convenient and seamless shopping experiences, enabling consumers to browse, customize, and purchase personalized gifts from the comfort of their homes. It also offers a wider selection of personalized gifts, faster delivery, and better customer service.

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Recent Developments:

·     Snapfish, one of the prominent vendors, introduced its' Mail for Me Card' Sending Service in 2022, offering a time-saving solution for sending personalized cards. This service allows users to personalize and send out invitations, thank you cards, and season's greetings without leaving the comfort of their homes. Other market players should emphasize user convenience by exploring and implementing similar time-saving services in their personalized gift offerings to stay competitive.

·     American Greetings launched the Pics & Wishes Digital Line on August 31, 2023, on their IOS mobile app. This introduction simplifies creating and sending highly personalized holiday greetings, catering to users of all ages and skill levels. The card-builder technology from American Greetings aims to make heartfelt greetings easy, personalized, and affordable. This development enhances user engagement, providing a user-friendly avenue for diverse demographics. To stay competitive, other market players should explore integrating similar accessible technologies to broaden their market reach.

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