Press Release

Europe Generator Rental Market Revenue to Reach $1.83 Billion by 2029


According to the latest report by Focus Reports by Arizton, the Europe Generator rental market 2024 – 2029 sheds light on the dynamic and rapidly evolving industry. The comprehensive report unveils valuable market trends, growth opportunities, and the competitive landscape of the business. With in-depth analysis and meticulous research, this report serves as a strategic guide for industry players, investors, and decision-makers, offering a comprehensive understanding of the current Europe generator rental market dynamics and prospects.   

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The Europe generator rental market was valued at $1.47 billion in 2023 and is projected to reach $1.83 billion by 2029, growing at a CAGR of 3.74% during the forecast period. Several factors, such as increasing demand for temporary power solutions, events, and construction activities, have driven the demand for generators in the region. The market caters to a diverse range of applications, including but not limited to construction sites, events, utilities, manufacturing, and emergency backup power.

Reliable Diesel Generators Drive the Generators Rental Market in Europe

Diesel generators fuel the market's growth as Europe faces an increasing frequency of power outages, whether due to severe weather events, grid vulnerabilities, or maintenance activities, which is a crucial driver for generator rentals. Businesses and industries recognize the importance of reliable backup power sources to ensure uninterrupted operations, creating a heightened demand for generator rental services. Diesel fuel has high energy density, allowing diesel generators to produce a significant amount of power relatively compactly and efficiently. This characteristic is advantageous for applications where space is a consideration, making diesel generators suitable for diverse European settings. Diesel generators are well-suited for continuous operation over extended periods, making them ideal for scenarios where a constant and reliable power source is required. This is particularly valuable in construction projects, remote locations, and regional critical infrastructure applications.

Rising Demand for Sustainable Solutions Boosting Natural Gas Generators Growth, Fueling Market Growth

Customers increasingly seek generators that use alternative fuels, such as natural gas or biodiesel, to reduce environmental impact. Rental companies responding to this trend by incorporating cleaner technologies into their fleets and promoting environmentally conscious practices will likely gain a competitive edge. European Green Deal Regulations put into effect will impact the equipment manufacturers, and they need to focus on research and development of sustainable energy sources and the latest technological machines. The key factors that will help build their future fleets would be looking out for alternative energy options, the rate of carbon emission by equipment, updating facilities to adjust production capacity, and adhering to sustainability goals.

Furthermore, as natural gas is more inexpensive, some of Europe's power stations are turning to the fuel. Gas prices in short-term markets have dropped as warm weather keeps demand for gas low and the continent's storage tanks full, making it more cost-effective for generators to use. Natural gas generators generally produce lower noise levels compared to diesel generators. This characteristic is beneficial in environments where noise pollution must be minimized, such as residential areas, events, or construction projects in populated regions.

Impact of Carbon Taxing Affecting the Revenue of the Vendors

Companies trading fuel oil, natural gas, petrol, and diesel had to pay a fee for CO2 emissions as of January 2021. They must purchase pollution rights through greenhouse gas emission certificates for their products. However, the rate is expected to be included in the fuel price. In May, the federal government and federal states agreed on higher rates and their increase for the coming years. From 1 January 2021, the rate was $26.5 (€25) per ton of CO2 emissions. This amount will rise to $58.4 (€55) in 2025 and $68.9 (€65) in 2026. This amount will be added to the fuel, contributing to many carbon dioxide emissions. Since rental companies need to invest a larger amount to upgrade equipment according to the present standards and maintain equipment according to the regulations, they may experience an impact on their revenue.

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